Jericho Security | Blog

Types of Phishing Emails: Learn to Identify Common Scams

Written by Jericho Security Team | March 24, 2025

Phishing is one of the biggest cybersecurity threats today, and it’s not going anywhere. Scammers constantly evolve their tactics, using new technology to stay ahead of defenses. Whether they’re stealing login credentials, planting malware, or tricking employees into sending money, these scams target everyone—from individuals to large corporations.

In this blog, we’ll review the different types of phishing emails, share real-world examples, and provide strategies to protect your business.

What is phishing, and how does it work?

Phishing is when attackers manipulate victims to reveal sensitive information. These scams work because they use human emotions, like fear or urgency, to override logical thinking. This tactic is known as an “amygdala hijack,” where stress makes people act impulsively. These tactics are alarmingly effective, which is why employee training is critical. Here’s why phishing training is so important.

Typical techniques that phishing scammers use

Phishing isn’t one-size-fits-all. Attackers use various techniques to target specific individuals or groups, making their scams harder to spot. Without proper training, many employees miss the warning signs. Common tactics include:

  • Spoofed domains: Email addresses designed to look like legitimate ones.
  • Malicious links: Redirecting users to fake websites that steal login details.
  • Fake websites: Sites designed to collect personal information.

Common types of phishing attacks

Phishing continues to evolve, with attackers constantly finding new ways to bypass defenses and trick their victims. From emails and text messages to phone calls and fake websites, phishing comes in many forms, each engineered to deceive even the most cautious individuals. Without formal training, it’s easy to overlook subtle warning signs, leaving organizations vulnerable to expensive mistakes.

Email phishing

Email phishing is the most well-known strategy. Attackers send emails pretending to be from trusted organizations, urging recipients to click links, download attachments, or share private information. A European bank actually lost $70 million in a CEO email phishing scam: scammers impersonated executives and tricked employees into transferring large sums of money.

Signs of email phishing include:

  • Vague greetings like “Dear Customer.”
  • Poor grammar and awkward phrasing.
  • Links that redirect to fake websites.

Learn how to create a test phishing email to improve your team’s defenses.

Spear phishing

Spear phishing takes email scams to the next level by targeting specific individuals. These highly personalized emails often include the recipient’s name, role, or recent activity. Without training, even experienced professionals can fall for these messages.

The 2016 DNC hack happened because attackers sent a tailored spear-phishing email to political officials. The email included a fake link to a Google login page, compromising sensitive data. 

Vishing (voice phishing)

Vishing uses phone calls to trick victims. Scammers often pretend to be someone trustworthy, like a bank representative or government official, demanding immediate action. Some vishing scams start with phishing emails, asking for phone numbers to continue the scam offline. In both cases, attackers create a sense of urgency to pressure victims into compliance.

In Miami, five scammers posed as IRS agents, threatening victims with legal action unless they paid “overdue taxes.” This scheme earned them $2 million before they were arrested.

Smishing (sms phishing)

Smishing uses text messages to execute phishing scams, often posing as trusted companies like Amazon, banks, or delivery services. These messages typically create a sense of urgency, urging recipients to click on harmful links or provide sensitive information.

For example, scammers frequently impersonate delivery companies like UPS, sending texts about “delivery issues.” These messages include links that redirect to fake websites designed to steal personal data, such as login credentials or payment information.

According to the FTC, phishing scams remain one of the most common types of fraud, with over 2.8 million cases reported in 2021. This staggering number highlights how effective these tactics can be when employees aren’t trained to recognize them. 

To stay safe, employees should avoid clicking on suspicious links and always verify texts by contacting the organization directly through official channels. Simple precautions like these can help prevent costly data breaches and fraud.

Whaling

Whaling is a highly targeted form of phishing aimed at top executives or decision-makers within an organization. These scams are carefully crafted, often combining tactics from spear phishing, vishing, and smishing to create a convincing and credible approach. The attackers use extensive research to make their messages appear legitimate, increasing the likelihood of success.

In one well-documented case, a whaling attack led a CEO to authorize a $56 million wire transfer to fraudsters. The attackers posed as trusted business contacts, leveraging realistic details to make their requests seem genuine. This example highlights the serious financial risks associated with these types of scams. (Source)

What makes whaling especially dangerous is the high stakes involved. Targeting executives means the potential losses are far greater, and the consequences can impact the entire organization. Training high-level decision-makers on spot phishing tactics is just as critical as training employees, ensuring everyone in the company is equipped to recognize and report suspicious activity.

How to protect against phishing attacks

Recognizing phishing scams is only the first step. The next, and perhaps more critical step, is implementing strong defenses to prevent these attacks from succeeding. Without proactive measures, even the most vigilant teams can fall victim to scams getting more sophisticated by the day..  

One of the best defenses is consistent employee training. 

  • Regular sessions inform your team about the latest phishing tactics and prepare them to identify red flags. 
  • Another valuable tool is simulated phishing attacks, which allow organizations to test employees’ skills in a controlled environment and measure their ability to spot suspicious activity. 
  • Adding authentication protocols, such as two-factor authentication, creates an additional layer of protection, making it harder for attackers to gain unauthorized access. 
  • Finally, advanced tools like email filters and antivirus software can block malicious emails before they reach inboxes, significantly reducing risk.  

Jericho Security provides solutions tailored to your organization’s needs. Our AI-powered simulations help employees recognize phishing emails through realistic scenarios to prepare them for real-world attacks. Performance tracking identifies knowledge gaps and highlights improvement areas, while customized training ensures everyone - from interns to executives - has the skills to detect and report phishing attempts.  

Additional resources

Protect your employees from phishing attacks with Jericho

Phishing attacks constantly change, with scammers refining their methods to become more convincing and harder to detect. However, your organization doesn’t have to be the next victim. Proactive measures, like training and advanced tools, can make all the difference in keeping your team and data safe.

Jericho Security specializes in empowering organizations to combat phishing threats effectively. Our innovative approach combines AI-powered simulations, tailored training programs, and performance tracking to ensure your team is equipped to recognize and stop scams before they cause harm. 

Don’t leave your cybersecurity to chance. Build a strong defense against phishing today. Ready to secure your organization? Schedule a demo with Jericho Security now!